How do you start building a purpose-driven corporate culture?

You start here.  The t-factor Leadership Initiative inspires, equips and activates leaders to influence the transformation of employees, and your organization.  As you transform your organization, you become part of a community working together to build a better workplace and leaving a legacy that honors God.


As believers, it can be difficult to balance our devotion to God and our role as corporate leaders.  t-factor was born out of the desire that the leadership at Coca-Cola Consolidated had to share their approach to building a God-honoring, purpose-driven corporate culture.  The goal was also to partner with other companies whose leaders have a desire to build a purpose-driven corporate culture.  These partnerships would allow for a collective movement of companies with a mutual understanding and commitment to building God’s kingdom, by stewarding the resources He has entrusted to them.

t-factor provides leadership experience that activates corporate leaders to build purpose-driven cultures, and develop people who seek Him, connect with their purpose, and serve and care for each other.  Through live events, online resources and networking with like-minded companies, t-factor’s partners will be equipped, empowered and inspired to implement a purpose-driven corporate culture.

We believe that God has the power to transform individuals, organizations, and the world if the leaders are bold enough to create a faith-friendly, servant based and purpose-driven work environment.  Start building a lasting legacy by transforming your workplace culture and providing great benefits for your employees and your organization.


Meet this year’s leadership team

Museum of the Bible

June 13th, 2019
Museum of the Bible
400 4th Street SW
Washington, D.C. 20024

Lipscomb University

September 18th, 2019
1 University Park Drive
Nashville, TN  37204

Coca-Cola Consolidated Corporate Office

November 13th – 14th, 2019
Coca-Cola Consolidated Corporate Office
4100 Coca-Cola Plaza
Charlotte, NC 28211

Coca-Cola Consolidated, Inc.

Coke Consolidated is the largest independent Coca-Cola bottler in the United States.  Our Purpose is to honor God, serve others, pursue excellence, and grow profitably.  For 115 years, we have been deeply committed to the consumers, customers and communities we serve and passionate about the broad portfolio of beverages and services we offer.  We make, sell and distribute beverages of The Coca-Cola Company and other partner companies in more than 300 brands and flavors across 16 states to over 50 million consumers.


“Your work for the Lord in and through Coke Consolidated was truly a blessing to see last week. You have an extraordinary team to put on display at the t-factor Summit and I hope you will continue to spread your influence around the nation and the world.

Among your many insightful comments, I found most compelling your discussion of the Biblical mandate for growth.  To be able to spread your servant leadership model across more territories and more employees is not only a blessing for you, but brings Glory to the Lord.

Thank you for a compelling and challenging twenty-four hours.”

Dan D’Alberto

“Powerful opportunity.”

“I was absolutely blown away!”

“Best use of my time in a very long time.”

“Inspired me to dig deeper.”


Coca-Cola Consolidated Partners and Resources


Twenty years ago J. Frank Harrison, III Chairman and CEO of Coca-Cola Consolidated, began transforming the culture of his company by choosing a purpose “To Honor God In All We Do, by serving others, pursuing excellent and growing profitably.”

Today, Coca-Coca Consolidated has become the largest Coca-Cola bottler in the U.S. Culture matters.


t-factor is a Coca-Cola Consolidated training initiative whose purpose is, “To transform workplace cultures around the world for good, for God, for growth.”


We’d love to assist you as you build a faith-friendly, servant-based and purpose-driven culture. Please provide your questions so our team can answer them as quickly as possible.

Tony Zeiss, Executive Director
Phone: (704) 557-4281