How do you start building a purpose-driven corporate culture?

You start here.  The t-factor Leadership Initiative inspires, equips and activates leaders to influence the transformation of employees, and your organization.  As you transform your organization, you become part of a community working together to build a better workplace and leaving a legacy that honors God.


As believers, it can be difficult to balance our devotion to God and our role as corporate leaders. t-factor was born out of the desire that the leadership at Coca-Cola Consolidated had to share their approach to building a God-honoring, purpose-driven corporate culture. The goal was also to partner with other companies whose leaders have a desire to build a purpose-driven corporate culture. These partnerships would allow for a collective movement of companies with a mutual understanding and commitment to building God’s kingdom, by stewarding the resources He has entrusted to them.

t-factor provides leadership experience that activates corporate leaders to build purpose-driven cultures, and develop people who seek Him, connect with their purpose, and serve and care for each other. Through live events, online resources and networking with like-minded companies, t-factor’s partners will be equipped, empowered and inspired to implement a purpose-driven corporate culture.

We believe that God has the power to transform individuals, organizations, and the world if the leaders are bold enough to create a faith-friendly, servant based and purpose-driven work environment. Start building a lasting legacy by transforming your workplace culture and providing great benefits for your employees and your organization.


“To transform workplace cultures around the world for good, for God, for growth.”



Purposeful Purposeful leaders are focused and determined to achieve a purpose.
 “For the Son of Man came to seek and save the lost.” Luke 9:10
Servant Servant leaders are focused on others, they are humble, encouraging, inclusive, good listeners, and have foresight.
“But many who are first will be last, and many who are last will be first.” Matthew 19:30
Inspirational Inspirational leaders are exciting, encouraging, and motivate others to action.
“Whatever you do, work heartily as for the Lord, not man.” Colossians 3:23
Educational Educational leaders provide systematic instruction to increase the knowledge and skills for others.
“Having wisdom and understanding is better than having silver and gold.” Proverbs 16:16
Credible Credible leaders are ethical, trustworthy and believable.
“Trust in the Lord with all your heart and lean not on your own understanding.” Proverbs 3:5


Meet this year’s presenting team


Virtual Summit

March 9, 2023


Virtual Summit

June 8, 2023


Virtual Summit

September 7, 2023


Virtual Summit

December 7, 2023


Coca-Cola Consolidated, Inc.

Coke Consolidated is the largest independent Coca-Cola bottler in the United States.  Our Purpose is to honor God, serve others, pursue excellence, and grow profitably.  For 120 years, we have been deeply committed to the consumers, customers and communities we serve and passionate about the broad portfolio of beverages and services we offer.  We make, sell and distribute beverages of The Coca-Cola Company and other partner companies in more than 300 brands and flavors across 14 states and the District of Columbia to over 66 million consumers.



We’d love to assist you as you build a faith-friendly, servant-based and purpose-driven culture. Please provide your questions so our team can answer them as quickly as possible.

Phone: (704) 557-4281


“Your work for the Lord in and through Coke Consolidated was truly a blessing to see last week. You have an extraordinary team to put on display at the t-factor Summit and I hope you will continue to spread your influence around the nation and the world.

Among your many insightful comments, I found most compelling your discussion of the Biblical mandate for growth. To be able to spread your servant leadership model across more territories and more employees is not only a blessing for you, but brings Glory to the Lord.

Thank you for a compelling and challenging twenty-four hours.”

Dan D’Alberto

“Powerful opportunity.”

“I was absolutely blown away!”

“Best use of my time in a very long time.”

“Inspired me to dig deeper.”


Featured Resource

The Transformation Factor

 Our #1 Resource recommendation to assist you with your transformation journey is The Transformation Factor book by Frank Harrison, Chairman & CEO of Coca-Cola Consolidated, Inc.

Coca-Cola Consolidated Partners and Resources


Over twenty years ago J. Frank Harrison, III Chairman and CEO of Coca-Cola Consolidated, began transforming the culture of his company by choosing a purpose “To Honor God In All We Do, by serving others, pursuing excellence and growing profitably.”

Today, Coca-Coca Consolidated has become the largest Coca-Cola bottler in the U.S. Culture matters.


t-factor is a Coca-Cola Consolidated training initiative whose purpose is, “To transform workplace cultures around the world for good, for God, for growth.”